Get Your Euro On

The release of ‘Where Is S.A.S’ sees the 2nd edition of ‘Come Fly With Us’ - the innovative new coverart feature that allows S.A.S and Eurogang fans who purchase the CD to see aswell as hear what brands the Runway Boys are wearing. 

The four brands involved this time around are the military inspired Maharishi, luxury Scottish knitwear company Lyle & Scott,  Martin Yat Mings new denim art project Yoropiko, and legendary graffiti artist Futura’s rapidly expanding Futura Laboratories line.

‘Where Is S.A.S?‘ is out now in all major record stores and available digitally via iTunes.

S.A.S have released the 3rd installment of ‘Where Is S.A.S?’ - the popular Youtube series that follows the London Boys’ worldwide promo campaign.

Episode 3 features exclusive behind the scenes footage from the recent video shoot for ‘So London’, the first single from the groups new CD, ‘Where Is S.A.S?’

Look out for bits from Maharishi and MHI (including the now infamous ‘Good Book’  tees and hoodies), the Yoropiko ‘Pencil Skull’ jeansuits and a host of other exclusive gear worn by Mega, Mayhem and the rest of the gang.

The ‘London City Runway Boys‘ have recently released a video for ‘So London‘ - the lead single from their groundbreaking new project, ‘Where Is S.A.S‘.

Edited by rising American director Jordan Tower, the video was shot in the new Jean Charles de Castelbajac showroom and the DPMHI and Maharishi stores in Covent Garden, creating the perfect visual setting for the fashion driven anthem.

Look out for bits from JCDC, Futura, Yoropiko, Rockers NYC, True Religion and of course Maharishi.

As one the hottest new brands Yoropiko needs no introduction. Taken from the Japanese word meaning “Teach Me More, Please!”, Yoropiko is the latest premium denim label developed by Martin Yat Ming - the designer who changed the denim game forever when he launched his luxurious jeans brand ‘RMC by Martin Ksohoh’ (widely known as ‘Red Monkey‘).

Creative ingenuity at its best with attention to every detail make this collection unique - qualities that are clearly highlighted by the ‘Pencil Skull‘ jean suit - one of the first sets to drop in the brands debut Autumn/Winter line.

Embroidery of the highest quality along with vintage elements make this denim a piece of art but still comfortable to wear - a combination that very few brands have managed to pull off in the past, but which Martin Yat Ming achieves effortlessly using his years of experience within the denim market.

Understandably, such craftsmanship doesn’t come cheap, and this limited edition jean suit will set you back £870 ($1,790), with the Jeans priced at £430 ($885) and the Jacket coming in at £440 ($905).

As artists renowned for setting fashion trends it was only natural for S.A.S to start rocking Yoropiko early, and the ‘London Boys‘ can be seen wearing the ‘Pencil Skull‘ jean suit on the front cover of their new CD, ‘Where Is S.A.S‘, which hits shelves on 4th February.

 ”I love this brand for a number of reasons”, states Mayhem, one half of the brotherly duo. ”The first thing that I noticed was the motto, ‘U Never Try U Never Know‘, which is something that we more or less live by”. “The multi coloured stitching and embroidery make this jean suit literally a work of art” adds Mega, “and with only a handful of these made we feel privileged to say that we rock Yoropiko clothing”.

Look for a very limited quantity of the ‘Pencil Skull’ jean suits to hit stores in the UK before the end of the year, whilst worldwide shoppers will be able to find it online exclusively at Togged.com