The ‘London City Runway Boys‘ have recently released a video for ‘So London‘ - the lead single from their groundbreaking new project, ‘Where Is S.A.S‘.
Edited by rising American director Jordan Tower, the video was shot in the new Jean Charles de Castelbajacshowroom and the DPMHI and Maharishi stores in Covent Garden, creating the perfect visual setting for the fashion driven anthem.
Look out for bits from JCDC, Futura, Yoropiko, Rockers NYC, True Religion and of course Maharishi.
The ‘London Boys‘ have released the second installment of their YouTube series, ‘Where Is S.A.S‘, which visually chronicles their day to day lives in the music business.
Episode 2 features footage from the beginning of the year when Mega and Mayhem first returned to the States, including exclusive behind the scenes footage of The Come Up DVD with Juelz Santana, Jim Jones‘ ‘Emotionless’ video shoot, and in the studio with G-Unit’s Mazaradi Fox.
Look out for bits from Maharishi, True Religion, Affliction, Situation Normal and Futura Laboratories.
Catch S.A.S on the penultimate episode of smash TV series ‘Dubplate Drama‘ on Channel 4 tonight at 12:40am.
Naturally, Mega and Mayhem bring their flyness to their on-screen characters ‘Reggie‘ and ‘Troy‘, with the duo rocking two crazy collaboration pieces - a rare MHI x Mark Gonzaleshoodie and an equally sought after Triumvir x Atmoshoodie.
Now in its second series Dubplate Dramahas broken various broacasting records in Europe, and is the worlds first fully interactive television drama. Based around the UK rap scene, each episode closes with a character facing a dilema which viewers can then vote on, dictating how the story continues the following week.
Latecomers who miss tonights show can catch it again on the following channels:
Anybody that is too busy to get to a TV can watch the episode whilst on the move through Sony’s ‘PSP‘ device and via any mobile phone connected to the ‘3‘ network.
Episodes 10 and 11 (featuring the appearances from S.A.S), along with the premiere of the final episode, will be screened at the BFI Southbank Cinema on 5th December at 18:00pm. Click here to reserve you seats for what is sure to be a memorable evening.
As one the hottest new brands Yoropiko needs no introduction. Taken from the Japanese word meaning “Teach Me More, Please!”, Yoropiko is the latest premium denim label developed by Martin Yat Ming -the designer who changed the denim game forever when he launched his luxurious jeans brand ‘RMC by Martin Ksohoh’ (widely known as ‘Red Monkey‘).
Creative ingenuity at its best with attention to every detail make this collection unique - qualities that are clearly highlighted by the ‘Pencil Skull‘ jean suit - one of the first sets to drop in the brands debut Autumn/Winter line.
Embroidery of the highest quality along with vintage elements make this denim a piece of art but still comfortable to wear - a combination that very few brands have managed to pull off in the past, but which Martin Yat Ming achieves effortlessly using his years of experience within the denim market.
Understandably, such craftsmanship doesn’t come cheap, and this limited edition jean suit will set you back £870 ($1,790), with the Jeans priced at £430 ($885) and the Jacket coming in at £440 ($905).
As artists renowned for setting fashion trends it was only natural for S.A.S to start rocking Yoropiko early, and the ‘London Boys‘ can be seen wearing the ‘Pencil Skull‘ jean suit on the front cover of their new CD, ‘Where Is S.A.S‘, which hits shelves on 4th February.
”I love this brand for a number of reasons”, states Mayhem, one half of the brotherly duo. ”The first thing that I noticed was the motto, ‘U Never Try U Never Know‘, which is something that we more or less live by”. “The multi coloured stitching and embroidery make this jean suit literally a work of art” adds Mega, “and with only a handful of these made we feel privileged to say that we rock Yoropiko clothing”.
Look for a very limited quantity of the ‘Pencil Skull’ jean suits to hit stores in the UK before the end of the year, whilst worldwide shoppers will be able to find it online exclusively at Togged.com
S.A.S’s highly anticipated new project, ’Where Is S.A.S?‘, is now complete and will be released digitally via I-Tunes on 17th December, followed by a nationwide retail release on 4th February.
The ‘London Boys’ new twenty track offering features appearances from the whole Eurogang line-up, Jae Millz, Ransom, Stack Bundles, Ru Spits, Nikki Minaj, Scorcher, .40 Cal, Un Kasa and Tom Gist, with production credits from European super producers Rephan, 76 Beats, Lex Barkey and Sem.
The Deftone created coverart flips the theme from smash British movie ‘28 Weeks Later’, and sees Mega and Mayhem rocking a super exclusive jean suit from the new high end Japanese denim brand Yoropiko - more info coming soon…
01. Where I Live
02. Nothing Long
03. World’s Apart feat Jae Millz
04. The Future - Eurogang
05. Rockstar Living
06. 22 + 2’s
07. We Gettin High feat Unkasa & Tom Gist
08. Bringin London In The Zone feat Sky Lynn
09. Built This City pt 2 - Eurogang
10. So London
11. Shooting Stars feat Scorcher
12. Shake & Break feat Ransom
13. Still Frozen
14. What Do I Do? feat Villain
15. Welcome To The Set feat 40 Cal
16. Rollin feat Ru Spits
17. Take Off!
18. Minaj Et Trois feat Nikki Minaj
19. Swaggers Up feat Marvelous
20. ‘Fresh remix’ - Ru Spits feat Stack Bundles, S.A.S & Remo The Rapstar
Following the huge early success of his ‘Once Upon A Time In London‘ mixtape, Eurogang artist Haze has released the first video from the project, ‘Heroes‘.
Shot in East London by acclaimed UK director Sheridan de Myers, the video is currently spinning on MTV Base and Channel U.
Look out for the ‘Fist of Fury‘ tee from MHI, and the ‘Success Is My Destiny‘ tee from T-Magic - crazy bits from the two London brands that were featured in the ‘Come Fly With Us‘ section of the projects coverart.
S.A.S recently linked up with Queens, NY, artist Ru Spits to record a quick freestyle for the latest installment of the popular ‘Hood Affairs’ DVD series.
As part of their ‘Resistance Is Persistence‘ A/W ‘07 line, which is inspired by free thinking individuals, movements and ideas that have shaped the political and social landscapes of the world, LDN based label MHI have released the ‘Fist of Fury‘ t-shirt.
The raised fist is a symbol and salute most often used by communists, anarchists, socialists, leftists, pacifists, trade unionists and others in opposition to oppressive regimes. Generally the fist is used as an expression of solidarity or defiance.
Like all MHI bits these tees are guaranteed to sell out fast, so make sure that you visit the online DPMHI store, where you can find them in both red and white colourways.
Look out for these distinctive tee’s in Haze’s new video, ‘Heroes‘, which is hitting MTV Base and Channel U next week!
The worlds leading urban DVD series, ‘The Come Up‘, recently sat down with S.A.S and Juelz Santana to discuss whats been going on over the past few months - the situation with the Dips, being back in the States, and Mega and Mayhem’s unrivalled ‘Maha‘ game.
Eurogang artist Haze has teamed up with US mixtape heavyweight DJ Lust to release his highly anticipated debut project, ‘Once Upon A Time In London‘.
With 20 tracks of powerful, UK street music (including appearances from S.A.S, Villain, Pak-Man, and the whole Eurogang line-up), the tape is already being hailed as an instant classic and one of the most prolific UK releases in recent memory.
The Deftone created artwork features Haze rocking a white Maharishi bonzai camo rain coat, whilst the inside panels mark the start of the much talked about ‘Come Fly With Us‘ series, with Haze getting ‘runway’ with London based labels Maharishi and T-Magic for this debut edition.
Once Upon A Time In London is available now in all good record shops. For more information visit the official Haze MySpace page.
